Unlike the myths suggest, earning money for video content creators doesn’t come easy and one truly needs to work hard for it.
But once you get the hang of it, there’s no going back! Content creators are breaking the internet today and well, why should you fall behind?
If you are interested in the art of video content creation and aspire to make money out of it, we are sure that some effective tips and tricks are all that you need.
In this article, we are going to provide you with some of the best strategies that have been proven to generate a generous amount of money for video content creators.
We will also enlighten you on some of the best apps that you can start making money from as early as possible.
I have been a content creator for a few years now and possess adequate experience in creating content on various platforms and earning an income out of them ALL.
I have myself tried out all the strategies mentioned below and have always found them to be eminently beneficial and effective!
So make sure that you don’t miss out on anything and follow everything as suggested. Without any further ado, let’s dive right in.
How to become a Content Creator?
In simple words, a content creator produces content. This includes all formats of content including video, audio, written blogs, etc.
Some of the best apps to make money for video content creators include YouTube, Instagram, Facebook, Snapchat, and many more.
A content creator may choose to become a social media influencer, work as a freelancer or simply work in-house for any corporation.
Apart from content creation, they are also often involved in other chores including researching, designing, editing, understanding SEO, etc.
Content creation is a diverse job and there’s only so much for you to explore!
Best Apps To Make Money For Video Content Creators 2022
Videos play a critical role in content strategy for various creators. Not only creators, but even brands these days give significant importance to videos when it comes to collaborations.
According to statistics, 88% of companies make considerable use of videos in their marketing strategy in 2022.
This only makes sense as the audience these days prefer to engage way more with videos than any other type of content.
Let’s face it- we all spend hours watching videos of our favourite content creators on various platforms.
And if you have it in you too, there’s no reason why you shouldn’t be on the other end of the screen.
There is a range of best apps that you can start making money from in no time.
It is crucial to understand how every app works to be able to decide if it suits your creative interests.
We strongly recommend you to be fairly active on various platforms as this will help you in reaching a wider audience.
However, more platforms shouldn’t imply poor management and excessive strain. Read a bit about these apps and see what works for you.
The following is the list of the best paying apps for video content creators in 2022:
Best Ways to Make Money for Video Content Creators 2022
YouTube has always been the OG application for all forms of content. It has been more or less the originator of all the viral videos that crash the internet regularly.
Content creators like MrBeast earn millions of bucks every year owing to this master application.
However, a lot of newbies often feel intimidated by the myth that only already-established channels have a chance to make it big on YouTube.
We must break it to you that it is certainly not true and all that you require are 1000 followers to start earning through YouTube.
Once you have crossed the 1k limit and attained 4k watch hours, you will be eligible for YouTube Partnership and Program which helps you to monetize your video content.
From comedy videos to product reviews, there’s only so much one can do on a diverse platform.
Of course, Instagram had to be on the list of best-paying apps for video content creators.
Almost everyone uses Instagram these days and owing to the new reels feature, the scope for video content creators has only expanded over time.
Gone are the days when Instagram was just a photo-focused application.
Now here’s what you can do with your Instagram:
- Reel: The reel feature that was introduced on Instagram amidst the pandemic in 2020 was inspired by the infamous app called TikTok.
- TikTok was banned by the Indian Government the same year and that is a significant reason behind the massive success of Instagram reels in the country.
- Not just in India but reels are everywhere around the world! You can make up to 60-second long reels on the app with various effects, filters, and audio.
- Trust me when I say this, reels are not something you should miss out on as a content creator!
- Post: Apart from reels, there is also the standard option to upload videos on your Instagram feed as a post.
- If you wish to upload videos that are up to 10 minutes long, posts are what you must switch to.
- Instagram Live: This one’s self-explanatory as well. Through the Instagram Live feature, you can live stream on the application for a maximum limit of 4 hours.
- Even if you wish to make it long, you can simply go live again within the same second and wait for your audience to join you back.
- It’s a great feature to connect with your audience and get to know about their opinions, questions, etc.
- Story: Just like Snapchat, stories on Instagram are short snippets that last up to 24 hours on your account.
- These are 15-second short videos where you can show sneak peeks, ask questions, add polls, include various links, etc.
TikTok is a Chinese application that was launched back in 2016. It has been one of the highly downloaded applications for two consecutive years and continues to top all the charts to date.
Videos on TikTok are vertical and here’s good news.
Instead of the earlier time cap of 15 seconds, now you can upload videos that are up to 10 minutes long! Some of the top video content creators on TikTok are Charlie D’Amelio, Addison Rae, Loren Gray, Brent Rivera and many more.
It is one of the best paying apps for video content creators.
It would be safe to say that Facebook is another OG social media platform that has been around for as long as one can remember.
Unlike YouTube, it is not a video-focused application per se but it allows you to post various forms of content including posts, stories, and a relatively new feature called Facebook Watch.
Posts and stories on Facebook work more or less like Instagram.
The Facebook Watch feature was released by the developers back in 2017 and comprises a range of original series, videos, and interesting content from creators around the world.
The best part is that these series are just like the ones you find on Netflix and Hotstar, except that the ones here don’t require any subscription! This means that you get to enjoy free content at all times.
Last but not least, Snapchat is also one of the best apps to make money for video content creators in 2022.
It pays a handsome amount of money to the creators who regularly post videos on the application.
Owing to the recently launched Spotlight feature, creators have now been enjoying Snapchat more than ever.
All they have to do is submit their most amusing videos to be able to get selected for the Spotlight feature by Snapchat.
Once they are in, there’s no going back!
Tips & Tricks for How to Earn Money for Video Content Creators 2022
In 2022, there’s a lot of scope for video content creators all around the world. Before starting your journey, the following are some tips and tricks you must follow:
Make Use Of Advertisements
Advertisements are the top most efficacious way through which you can generate maximum revenue through your content.
The ‘Skip ad’ option is something all of us come across regularly. Content creators earn money when the audience watches these short ads.
Keep in mind that you won’t earn any revenue if the video includes inappropriate, illicit information such as sexual activity, violence, controversies, etc.
Through the Partnership program of YouTube, advertising videos will be added towards the beginning and end of your video.
You may also first need to spend a few bucks to be able to earn more. Social media advertisements are a good idea if you are still discovering how things work.
For instance, you may make use of Facebook ads if you wish to promote similar video content on both Facebook and Instagram.
Moreover, a new feature of IGTV ads was also recently released by Instagram which means that your prospects of monetization are expanding as much as ever!
Google AdWords is another great place to head to if you wish to use advertisements as a source of revenue.
For your YouTube videos, you will need to work with Google AdSense.
Bring In Your Merchandise
By releasing and providing merchandise to your audience, you will be able to make a substantial amount of money with great ease.
You may start with anything including a piece of clothing or an accessory that includes the logo of your brand.
For instance, you may even launch a full-fledged range of make-up or skincare products if your niche is beauty.
Even for other categories, there’s only so much you can provide to your viewers. Tote bags, t-shirts, and crop tops are some of the most trendy items that are a part of every other merchandise these days.
Whatever you choose, make sure it’s original, high-quality, and that it stands out. Introducing your merchandise will boost your online presence to a great extent.
Besides, it will also help you put yourself out there in the offline realm. It will help you connect with your audience much more intimately and we bet they will dote on that.
It will only make the relationship even stronger. Many content creators these days prefer to launch their unique story when it comes to selling their merchandise.
A personal store or platform makes the work less complicated. Make sure to include relevant and authentic pictures of every product in your store so the buyer never feels deceived.
Remember that your goal is to strengthen the relationship with your audience and not worsen it.
Earn Through Live-Streaming
Live streaming is another great way to make some quick and easy money. You can provide affiliate links of different products to the viewers as you stream live.
If you have your merchandise, you may link it there as well. Apart from this, some of your loyal viewers would often be willing to bestow you with a small amount as a tip.
Now, this is what we call easy money. On YouTube, there are some paid virtual services that your viewers can purchase and you, as a content creator, will get 70% of the gains.
The remaining share goes to YouTube. Similarly, on Instagram, there are badges and the good thing is that the creator here gets to retain the entire amount without any cut.
It is worth mentioning that you will not only need a large but loyal and dedicated audience that is willing to pay you for streaming live.
This one takes time but once you get there, there’s no going back.
By becoming an affiliate marketer, you will be able to earn a considerable amount of revenue from different brands.
You will be sharing their products with your audience and every time a potential buyer taps on the affiliate link or makes the final purchase, you will be provided with a specified amount.
It may not be one of the most effective and secure ways to earn money but it works well for both brands as well as creators in various ways.
A crucial aspect of affiliate marketing is that it is accessible to maximum creators as there’s no personal relationship involved between the brand and the creator.
Moreover, if you don’t have any experience working with a brand yet, this is a great way to begin. For creators with a large audience, affiliate marketing can be incredibly fruitful.
Sell Beneficial Courses
One of the greatest tips to connect well with your audience is by educating them in some way or another.
Your videos should not only be fun and interesting but the audience also loves some informative and intellectual content.
If you have it in you, then you will not have a hard time getting to the right spot. What you can do is pack all of your knowledge and expertise in a bundle and sell it as a course.
Teach a skill that is relevant to the maximum number of people out there. As a result, you will be able to generate a considerable sum of money in less time.
Even if you start with lesser buyers, it’s completely okay. It is still going to generate much more income than YouTube views within the same period.
The best part is that this tip is also barred from any sort of investing costs. All you need to do is make use of what you already have, revise it, and sell it.
A quick tip: It’s always a good idea to first prepare an email marketing list before you even start your journey as a content creator.
Emails are a great way to connect with the viewers and strengthen your relationship with them.
Accordingly, once you’re done preparing your course, make good use of email marketing to promote it.
In light of the growing digital world, video content creators these days have endless opportunities in front of them at all times.
It requires a reasonable amount of hard work, consistency, authenticity, and patience to reach where you want to.
But nothing is impossible and once you put your heart and soul into it, you will receive optimistic results in no time!
Any time you feel stuck, you can always come back to this post and read these tips one more time to see where you’re missing out on.
A little guidance is all that you need sometimes. Nonetheless, if you start right by following all these tips mentioned above and continue to make original and engaging content, you’ll be good.
Make content that people can connect to so that they not only watch but also download your videos.
In the end, good content is all that the audience needs and appreciates. And while there’s never a shortage of it, there’s enough as well.
Frequently Asked Questions (FAQs)
How do I start my journey as a video content creator?
First, you must have a precise idea in your mind. Analyse your skills, put it all together and decide on a niche.
Next, we strongly recommend you thoroughly research your niche and understand your target audience.
Once you feel ready, you may start posting content. Practice and refine your work every day and consequently, grow your community.
Is it difficult to be a content creator?
The job of a content creator certainly comes with a lot of expectations and responsibilities.
You will need to be eminently consistent and put in all the hard work that is required. A strenuous aspect of this job is the presence of thousands of competitors facing you off.
Hence, you must make sure that your content stands out from the rest so that your audience can truly connect with you.
How can I quickly earn more money from YouTube?
One crucial tip while filming content for YouTube is to aim for a 10-minute long video at least.
This will significantly boost your chances of earning a greater income from YouTube ad revenue.
Besides, you can also collaborate with some other prominent YouTubers which will help in enhancing your visibility on the platform.