The most awaited super app Tata Neu is all set to launch on 7th April 2022. As the consumer digital economy space in India has seen a big boom in 2021, there are more players on the block trying to take advantage of digitalization.
Tata Group is one of the big sharks taking a dive in the market, attempting to take on the well-established Amazon, Paytm, and Jio platforms.
However, Tata has a big advantage which is the trust of the consumers which it has successfully built over the years.
It is not an unknown fact that Tata has been a market leader in many sectors.
So, when Tata launches something people become interested in learning about it.
When Tata announced the Tata Neu launch date on its official app and Google Play Store, it quickly became the talk of the town.
They have strategized the right time to advertise the app during Tata IPL which has a huge viewership.
Till now, the app was going through a testing period and only the TATA Group employees had access to it.
But during the Tata Neu launch date announcement, the company has shared all the Tata Neu features which we will be seeing in the new app.
What is Tata Neu?
Tata Neu is advertised as an all-in-one platform in which all the digital services of Tata will be grouped together under one app.
When you go to its Play Store page, the description says that Tata Neu will give you access to “cutting-edge digital content”, and you will be able to make payments and even manage your finances through the app.
It will help you “plan your next holiday or perhaps just your next meal.”
There is a lot to explore in the world of Tata Neu.
One of the main Tata Neu features includes merging different royalty programs which are offered by BigBasket and 1mg into one new reward called ‘Neu Coins.’
Whenever you use any of the services or buy anything from the Tata Neu app, you will receive reward coins or Neu Coins which can be redeemed later.
Benefits of Tata Neu
The benefits of Tata Neu are immense. The super app definitely has the potential to become one of the biggest.
1. Merchant Checkouts – Users will have the freedom to make payments across all other Tata brand apps and websites using NeuCoins, cards, UPI, EMI, and more. You can even make payment with your collected NeuCoins at any Tata Store.
2. QR Payments – You will be able to scan any QR code and pay via Tata Pay UPI. Be it theatres, local stores, chemists, or any store which keeps a QR code, you can make the payment through this UPI.
3. Pay all Bills – Just like Google pay or Amazon pay, Tata Neu will allow you to track your electricity bill, mobile bill, DTH, broadband bill, recharges, and more. It will notify you how much is the amount and remind you to pay it before the due date.
4. Instant payment – Using Tata Pay you can quickly transfer money to your friends and family whenever you want. If you want to send money directly to the bank account of any of your contacts, that is possible with Tata UPI as well.
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Tata Neu App Services
The company is advertising the Tata Neu app as a “one-stop-shop.”
You can do everything from booking flight tickets to ordering groceries online.
Basically, every service that is owned by Tata will be available to you through the Tata Neu app services.
You will be able to book flight tickets for AirAsia India and Air India, and book hotels at Taj Group properties.
Groceries will be available to you from Big Basket, and medicines from 1mg.
Not to forget, the whole lot of choices in electronics that you can buy from trusted Chroma and apparel from Westside.
Your Tata Sky bills can be paid easily and you can buy luxury and beauty products from Tata CLIQ. All this will be included in the Tata Neu App.
One of the attractive benefits of this application is the rewards that you get in form of Neu Coins whenever you purchase anything from the app.
As this is a new launch, you can expect the best offer on Tata Neu super app.
How to install Tata Neu?
You must be wondering how to install Tata Neu to check out this new super app. Well, it is very easy.
- Go to Play Store on your Android phone.
- Search for Tata Neu.
- Install the app.
- Sign up as you would usually do in other apps.
- Now you can enjoy this super app.
Is Tata Neu India’s first Super App?
Although the number of super apps in India is not many, there are already a few super app giants existing.
Amazon, Paytm, and Reliance Jio have their own versions of super app.
They also host a lot of services similar to Tata Neu like shopping, booking flights, streaming, groceries etc.
Reliance Industries’ Jio Mart owned by Mukesh Ambani is also set to launch their super app.
Research shows that a total of 1.2 billion people in India own a mobile phone.
Out of which 750 million people have smartphones.
It is estimated that there will be up to 1 billion smartphone users by 2026.
The rural areas will be driving the sale of internet-enabled phones.
The comfort and ease of paying through UPI have already made people get used to making transactions via their mobile phones.
The digital economy of Indian consumers is anticipated to reach $800 billion by 2030, which is massive, according to market research from Red Seer.
This is why super apps have the highest potential right now.
This app promises a lot of benefits and rewards, and ease of payments.
That is why along with UPI, you even have the option to take EMIs for the purchases you are making through the app.
So, the options are enormous and you can start experiencing the best offer on Tata Neu super app from the 7th of April.